Your Home Didn’t Sell…
now what?
If your home didn’t sell during its initial listing period, it’s understandable to feel frustrated or uncertain about your next steps. The good news? An expired listing isn’t the end of the road.
In fact, it’s an opportunity to reassess, recalibrate, and create a new strategy that gets results.
Why Didn’t My Home Sell?
Pricing Problems
Overpricing is one of the most common reasons homes don’t sell. Buyers are savvy and constantly compare your property to similar ones in the area. If your home’s price doesn’t match its perceived value, they’ll move on. Especially in today’s nuanced market, pricing your home and gaining traffic during those first 1-2 weeks is everything.
Presentation Issues
First impressions matter. If your photos weren’t professionally done, the home wasn’t staged effectively, or it wasn’t showing at its best during viewings, potential buyers might not have been drawn in.
Marketing Gaps
Simply putting a home on the MLS isn’t enough. Strategic marketing—targeted to the right buyers through digital platforms, social media, and direct outreach—is key to getting attention and generating offers. Active marketing is key in today’s climate. "Set it and forget it” just doesn’t cut it.
Market Conditions
Changes in the local market, like shifts in buyer demand or rising interest rates, can significantly impact your sale. An experienced agent knows how to adapt to these conditions.
What Are My Options Now?
Take a Breather
If you’re feeling overwhelmed, it’s okay to step back and regroup. Use this time to evaluate your goals and what went wrong the first time around.
Reassess Pricing
Work with an experienced agent to do a fresh market analysis. The market might have shifted since you first listed, and a competitive price can make all the difference.
Improve Presentation
Consider investing some energy into really polishing things up. This can range from decluttering, professional staging, and even minor home improvements to make your home more appealing to buyers. It’s wild what even just 1-2 days of handyman work can do.
Upgrade Your Marketing Plan
An agent with a proven track record can create a custom marketing plan tailored to your property and target audience. This includes social media, digital advertising, open houses, and more. A fresh set of eyes can be extremely helpful!
Explore Creative Solutions
Consider offering buyer incentives like closing cost credits or even a temporary interest rate buy-down to make your home stand out.
How I Can Help
Selling a home in today’s market requires more than just putting it online and hoping for the best. Here’s what I bring to the table:
Expert Pricing Strategies
I’ll help you position your home competitively in the market.
Professional Presentation
From staging advice to eye-catching photography, I ensure your home shines.
Strategic Marketing
On average, Living Room Realty homes sell 19 days faster and for $12,407 more than other listings in the Portland Metro area. I’ll use innovative tactics to showcase your home to the right buyers.
Skillful Negotiation
My focus is on getting you the best terms and price for your home.
Personalized Support
I’m here to guide you every step of the way with clear, consistent, communication and a plan tailored to your needs.
